Meta Ads Budget Daily ya Lifetime Kaise Set Karein?
Agar aap Meta Ads (Facebook & Instagram ads) run karte ho, toh ek bahut important step hota hai budget set karna. Ye decide karta hai ki aapka ad kitne logon tak pahunchta hai aur aapko kitna return milta hai. Budget set karte waqt aapke paas do options hote hain:
👉 Daily Budget
👉 Lifetime Budget
Chaliye detail me samajhte hain ki dono kya hote hain, inke advantages kya hain, aur aapko kaun sa choose karna chahiye.
🔹 Daily Budget Kya Hota Hai?
Daily budget ka matlab hai ki aap ek fixed amount set karte ho jo Meta har din ke liye aapke campaign par kharch karega.
Example:
Agar aapne ₹500 daily budget set kiya, toh Meta har din approx. ₹500 kharch karega.
Benefits of Daily Budget:
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Har din ek consistent spending hota hai.
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Achha hai agar aap long-term ads chalana chahte ho.
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Easily monitor aur adjust kar sakte ho.
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Campaign ko pause karke kabhi bhi start kar sakte ho without waste.
Kiske Liye Best Hai?
👉 Small businesses, beginners, ya wo jo apna budget control me rakhna chahte hain.
🔹 Lifetime Budget Kya Hota Hai?
Lifetime budget ka matlab hai ki aap ek total budget set karte ho jo Meta aapke selected time-period ke andar evenly (ya smartly) kharch karega.
Example:
Agar aapne 30 din ke liye ₹15,000 lifetime budget set kiya hai, toh Meta apne algorithm ke hisaab se har din ka spend adjust karega (kabhi zyada, kabhi kam) lekin overall ₹15,000 se upar nahi jayega.
Benefits of Lifetime Budget:
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Meta ads algorithm ko zyada flexibility milti hai best results dene ke liye.
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Seasonal ya event-based campaigns ke liye best (jaise Diwali sale, product launch).
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Ad performance ke hisaab se kabhi zyada kharch karke aapko better reach dila sakta hai.
Kiske Liye Best Hai?
👉 Short-term campaigns, events, ya jahan ek specific start aur end date ho.
🔹 Daily vs Lifetime Budget: Comparison Table
| Feature | Daily Budget | Lifetime Budget |
|---|---|---|
| Spending Control | Fixed per day | Flexible, total fixed |
| Best For | Long-term campaigns | Short-term campaigns |
| Flexibility | Limited | High |
| Risk | Safe (equal daily spend) | Kabhi-kabhi uneven spend |
| Example | ₹500/day | ₹15,000/30 days |
🔹 Budget Set Kaise Karein? (Step by Step)
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Meta Ads Manager me login karein.
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Campaign Objective choose karein.
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Ad Set Level pe jayein.
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Budget & Schedule section me:
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Select Daily Budget ya Lifetime Budget.
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Amount enter karein.
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Agar Lifetime budget hai toh Start & End Date bhi select karna hoga.
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🔹 Pro Tips for Beginners
✅ Agar aap new ho, toh Daily Budget se start karo (₹300–₹500 per day).
✅ Agar aapko ek specific campaign period hai, toh Lifetime Budget best hai.
✅ Hammesha apna audience aur ad creative test karo pehle low budget par.
✅ Results ke hisaab se budget scale karte jao.
🎯 Final Verdict
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Daily Budget = Stability + Control
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Lifetime Budget = Flexibility + Smart Optimization
Agar aapko consistent ads chalani hain toh Daily Budget choose karein. Agar ek time-bound campaign hai jisme Meta ko maximum performance nikalni hai, toh Lifetime Budget best hai.
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